Duracell Simply AA – guaranteed quality (excellent value for money compared to other Duracell alkalines, based on the recommended retail price, when not in promotion). The Duracell Simply battery series offers the renowned Duracell energy, performance and reliability at an affordable price. They are ideal for many everyday devices in the home, to be used preferably in low and moderate energy consumption devices (radio, remote controls, watches). Duracell Simply batteries are available in AA and AAA formats.